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Nowadays, managing third-generation family farms can be tough. These farms require long hours of work, unprecedented risks and the challenge of meeting customer’s expectations and demands.
Katey and Kevin Evans know these challenges well and have been decreasing the risk of their family-owned business by running an on-farm market. Since their farm is located near the busy beach on Seashore Highway, just off Route 404, they often entertain customers with refreshing, healthy and cold treats. Most of these treats can be eaten on the drive to the beach or in the car outside the farm.
When this unique business model was working really well for the Evans family, Katey brought her idea of the Frozen Farmer to the table. Her idea was based on providing drive-in customers with a fresh new approach to frozen treats that were sourced right from the farm. In other words, the Frozen Farmer would be a line of super-premium, homemade sorbet or ice-cream products.
Katey’s idea brought together the two specialties of her family since her father was a second-generation grain, vegetable and fruit farmer and her mom belonged to a prominent family of dairy farmers. Other than providing retailers throughout the state with exquisite milk, they were now also planning on combining this with freshly-picked fruits to make ice cream fresh from the field-to-cup.
Her family wasn’t about to wing it to materialize the brilliant idea because both Katey and her mother had a long-standing passion for ice-cream and they had attended Ice Cream University as well. During their time at the University, they had learned skills from the likes of Malcolm Stogo, the guru of frozen confections. Their brilliant teacher had taught them how to make homemade sorbets and premium ice-cream recipes that were the best combination of smooth and creamy.
Convinced that her idea deserved mainstream recognition, Katey Evans also went on to feature Frozen Farmer in ABC’s Shark Tank. All of the Sharks had loved her treats and Lori Greiner also went as far as to exclaim that this was the best ice cream she had ever had!
Naturally, Griener offered Frozen Farmer a deal they could not reject and Katey Evans walked out of the Shark Tank with $125,000 in exchange for 30% equity of her business.
Our Review of Frozen Farmer
Katey’s mother, Jo Allen Algier, helped design Frozen Farmer’s treats as a super-premium line of products that was intended to contribute toward cutting food waste. This is why many of the Frozen Farmer treats are made using misfit fruits.
Even Katey had included in her Shark Tank pitch that over 20% of the fruits and vegetables that came out of every farm didn’t make it to grocery store shelves because they weren’t perfect. As a result, billions of pounds of food waste is generated by farms on an annual basis.
Even though the brand uses misfit fruits for a majority of their products, the Frozen Farmer can be described as the creamiest, richest and the most delicious ice cream in Delaware. Each of these ice creams is made from scratch and they are all made using premium cream straight-out-of-the-farm.
Frozen Farmer combines a boatload of luscious homegrown ingredients in order to make cups of rich goodness. However, they don’t just make ice cream. The Frozen Farmer has now also perfected sorbet confections in the form of fat-free, gluten-free and dairy-free teats which will make every consumer’s taste buds go haywire. Additionally, the Frozen Farmer also makes nice cream which is a blend of their signature sorbets and ice cream.
Each of these farm-to-cup treats are offered with an extensive list of flavors to choose from. The most popular options include butter pecan, peach blossom, banana berry and strawberry pretzel salad among so many more. Alternatively, drive-in consumers can also choose from a seasonal menu which includes gingerbread, pumpkin pie, peppermint candies, apple strudel and eggnog. These can also be combined with fresh waffle cones or farm juices.
Recently, Frozen Farmer also started taking special instructions for ice cream orders. For this reason, consumers can let the brand know about their allergies so they only receive products that are made with extra care.
- Fresh farm-to-cup ingredients
- Made with farm-sourced cream
- Dairy-free, gluten-free and fat-free options available
- Many seasonal and specialty options available onthe menu
- Healthy eaters can prefer sorbets while everyone else enjoys nice creams or ice cream
- Products are made with misfit fruits to help cut farm waste
- Customers can drive through for fresh orders or pick them to drive to the beach
- They take special ingredient requests for allergies or other health hazards
- Limited availability since these products haven’t made it to most grocery chains across the nation
Who Is Frozen Farmer for?
Frozen Farmer was originally invented for residents of Delaware since they could just drive to Route 404 for a treat. However, now people from all across the nation can find Frozen Farmer products at specialty restaurant or retailer chains. The complete list of their retail partners is available on their website.
Additionally, Frozen Farmer is also a great option for health-conscious ice cream lovers since all of their ingredients are completely fresh and do not consist of artificial additives or sweeteners.
Are There Any Alternatives?
The Frozen Farmer is still a very unique business venture since most ice cream brands can only go so far as to source their products from farms. However, not a single ice cream brand exists that uses fresh from the farm ingredients to sell directly from manufacturer to consumer.
Our Final Thoughts
Frozen Farmer was the result of combining several operations in a third-generation family-owned farm. The Evans’ Farm already catered to visitors with farm-fresh produce to enjoy in their cars but their newest division was made to offer their consumers with mouth-watering frozen confections that are prepared with farm-fresh fruits and cream.
This brand aims to introduce consumers with a sweet tooth to a healthier menu that is sourced straight out of their farm. Moreover, their business model also helps cut down the billions of dollars worth of food wastage caused by retailers rejecting misfit produce, but using them in their exquisite line of ice creams and sorbets.