At a bustling shopping center, nestled amongst an array of businesses catering to the predominantly Jewish community of Kew Gardens Hills, lies a hidden gem that will transport you to a world of sweet indulgence. Welcome to Max & Mina’s Ice Cream, where the ordinary becomes extraordinary, and the possibilities for flavor are seemingly endless.
A Whirlwind of Flavors and Memories
As you step inside Max & Mina’s, your senses are immediately dazzled by a kaleidoscope of sights, sounds, and tastes. Bruce Becker, one of the ice cream parlor’s co-owners, has transformed the space into a whimsical wonderland. The walls, ceiling, and every flat surface are adorned with a mesmerizing collection of cereal boxes, bumper stickers, decals, record albums, and pages from old magazines. It’s a visual feast that sets the stage for the culinary adventure that awaits.
A Taste of Tradition and Innovation
Max & Mina’s Ice Cream was born out of a passion for frozen treats and a family legacy. Bruce and Mark Becker, Orthodox Jewish brothers, were inspired by their grandfather, Max Sockloff, a chemist who delighted his loved ones with his homemade ice cream recipes. After discovering Max’s ice cream journal, Bruce and Mark embarked on a mission to create a repertoire of flavors that would surpass their grandfather’s wildest dreams.
The parlor’s offerings are a careful balance of old favorites and exciting new creations. With over 10,000 flavors in their arsenal, it’s a daunting task for Bruce to choose which ones to showcase each day. While classics like peach cheesecake and blackberry often grace the menu, Max & Mina’s gained early attention for pushing the boundaries of what was considered suitable for ice cream. Lox, pickle, horseradish, and even chocolate rugelach and pizza have made appearances, much to the delight of adventurous taste buds.
More Than Just Ice Cream
Max & Mina’s Ice Cream is not just a destination for delectable frozen treats; it’s a haven for those seeking an escape. As we all navigate the challenges of the pandemic, the parlor provides solace and a sense of normalcy for its loyal customers. The Becker brothers understand the value of human connection, and in their shop, they not only sell ice cream but also lend a listening ear. It’s this genuine interaction and care for their community that has made Max & Mina’s a beloved institution.
A Taste of Queens’ Flavorful Landscape
Max & Mina’s Ice Cream has weathered the storm of the pandemic, and their retail business remains strong. However, Bruce acknowledges the hardships faced by many restaurants in “the city.” Proudly situated in Queens, the parlor stands as a symbol of resilience and community support. It’s a place where locals and visitors alike can savor a scoop of happiness and find comfort in the familiar.
Max & Mina’s Ice Cream stays true to its roots with a cash-only policy, serving only hard ice cream, and closing on Saturdays in observance of kosher traditions. As you step into the parlor on any other day of the week, you’ll be greeted by the vibrant world of flavors that awaits you.
So, come on over to Max & Mina’s Ice Cream, where childhood dreams and innovative flavors collide. Take a break from reality, indulge your taste buds, and embark on a delicious adventure that will leave you craving more. Your next flavor obsession is just a scoop away.
Published on July 30, 2020
