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What is Frozen Farmer?
Frozen Farmer is a specialty restaurant or retail business that offers a terrific alternative for health-conscious ice cream enthusiasts since all of the ingredients are 100% fresh and do not contain any artificial additives or sweeteners.
Katey Evans and her family founded Frozen Farmer, and they are happy to be a registered Women Owned Small Business with a license from the Women’s Business Enterprise National Council.
Their firm was inspired by their family farm, where they continue to plant the seeds that will link them all in the battle against wastage.
Katey Evans’ goal began as an attempt to prevent food waste by using mismatched vegetables.
Using traditions from their third generation family farm, they make delectable, luscious frozen treats. And they are dedicated to developing a sustainable food system.
Who is the Founder of Frozen Farmer?
Frozen Farmer was founded in 2015 by Katey Evans and her family, and they are proud to be a recognized Women Owned Small Business with a license from the Women’s Business Enterprise National Council.
Frozen Farmer is a wholesome company that offers a variety of products for all occasions so why not try their frozen products at their favorite restaurant or restaurant chains.
Their ingredients are fresh and organic – therefore, no preservatives or artificial additives so one can enjoy their delicious products without worry for their health.
She claims that 20% of all food grown on the farm is never sold for purely aesthetic reasons. In order to help their bottom line, they started turning that 20% of produce into super premium ice cream and sorbet.
Frozen Farmer’s seven flavors include: Strawberry-Rhubarb-Calamansi Frozen Yogurt, Banana, Peanut Butter Frozen Yogurt, Strawberry-Blueberry Frozen Yogurt, Mango Frozen Dessert, Assorted Fruit Frozen Desserts and Assorted Fruit Iced Tea.
The Evans claim to be both farmers and chefs because they own both the farm and the ice cream shop sourced ingredients, many of which are grown on the family farm.
Katey distributes Frozen Farmer goods from a roadside stand on their farm in Bridgeville, Delaware, as well as on their website and mobile ice cream truck.
They’re also available in around 200 local grocery stores and a dozen or so eateries.
Katey’s mother also contributes to the company. One of the business’s draws is the open kitchen idea, which allows visitors to see Katey and her team transform farm-grown food into Frozen Farmer ice cream.
Customers have been encouraging the Evans to try out for Shark Tank since they first opened their doors.
What Happened to Frozen Farmer at Shark Tank pitch?
Katey Evans after developed the Frozen Farmer product and took action to market it to Shark Tank investors in order to scale her business, she seeks a Shark’s assistance in finding a co-packer, which will allow her to sell nationally.
Katey enter the pitch asking for $125,000 for a 20% stake in her company, which is valued at $625,000.
She explains the narrative and gives the Sharks samples.
She said that she has goods in 70 Delaware stores and has $300,000 in sales in 2019, 15% of revenues come from Delaware grocery stores, the balance from wholesale and farm stand sales.
Mark, Robert, Daymond, and Kevin all mention how much they enjoy the ice cream, but they believe her local success is due in part to her family’s reputation in the community.
They are also concerned about the brand’s ability to expand beyond the local level.
Lori and Bethenny are the only Sharks who have remained on the pitch, but Katey has urged Lori to make an offer. Lori likes the items but not the packaging or marketing plan.
She then offers to assist Katey with this since she believes in her.
Then she makes an offer of $125,000 for 30% ownership of the firm at a valuation of $416,667, which Katey promptly accepts and they close the deal.
What Happened to Frozen Farmer after Shark Tank?
Following the pitch, the firm signed the contract with Lori, and in the six months between recording and broadcast, the company exploited its relationship with Giant Food Stores.
Their farm currently supplies vegetables to the stores, and the firm now sells ice cream at all 169 of its locations in Pennsylvania, Maryland, Virginia, West Virginia, and Washington, D.C.
The firm has already begun selling directly to customers online and is increasing manufacturing for countrywide distribution.
The company’s yearly revenue in 2021 is estimated to $1 million.
Frobet, a frozen yogurt and sorbet hybrid, was rebranded by the firm and is now available in 4300 Walmart stores.
The firm is also available at Stop & Shop and every Kroger location. Prior to Shark Tank, the firm had around $300,000 in revenue.
Currently, the firm earns more than $1 million per year and has $15 million in committed purchase orders. This deal went smoothly, and the firm is expanding on its own.
Competitors of Frozen Farmer
The company competes with Frozen Farmer is like; Ruth’s Chris Steak House, Dairy Queen, El Pollo Loco, Oberto’s Sandwich Shop, Frozen Pizzeria & Gourmet Pizza Company, Auntie Anne’s Pretzels and Mojo Fresh Foods.
Partners of Frozen Farmer
Frozen Farmer have partners that are doing business together as like; Kroger, Walmart, STOP &SHOP, Giant, City Market, FredMeyer, fru’s, Baker’s among others.
Net Worth of Frozen Farmer
The company was valued at $625,000 during the pitch and after the Lori investment the company valued at $416,667, alongside the company have made several sales which it has make the company valuation to rise in 2021.
Frozen Farmer FAQs
What is Frozen Farmer?
Frozen Farmer is a Delaware-based family ice cream company that features ultra-premium, artisanal frozen treats.
Who founded Frozen Farmer?
Katey Evans, Katey Evans’ mother, takes care of the farm. Her brother helps with the business and production.
Katey Evans started working in the family business in 2010, before starting her own business in 2015. The firm was formally incorporated in 2016.
What is her offer on Shark Tank?
Katey Evans was asking for $125,000 for 20% of her company, which is valued at $625,000.
What was the outcome of the pitch?
Katey accepted Lori Greiner’s offer of $125,000 for 30% ownership of the firm at a valuation of $416,667.
Is still in business?
Yes, the firm is still operating.
How much revenue does she have?
The firm has been growing, and the company will have sales of $1 million in 2021. The firm has already begun selling directly to customers online and is increasing manufacturing for countrywide distribution.
Is her product featured on Shark Tank?
Yes, right after the commercial aired, Lori introduced them on The Dream Carpets Hour.
What is the daily revenue of Frozen Farmer?
There are no official statistics yet about their revenue but there are rumors that they are earning high figures each year.
The company has its products available in around 200 local grocery stores and several restaurant chains.
How is the business model?
The company’s primary business is frozen treats sold at their production facility. They also sell their goods online, through major retailers like Walmart and Kroger, and directly to consumers.
What is their website?
Their website is frozenfarmer.com.
Who are their customers?
The customers are mainly families, restaurants, grocers, and restaurateurs.
The company offers ice cream flavors like pralines & crème, pistachio nutella, cookies & cream, mint chocolate chip, waffle cones, cones topped with fresh fruits or yogurt-based sorbets.
What is their product line?
Frozen Farmer makes frozen dairy treats out of yogurt and uses seasonal fruit flavors to create unique combinations.
Is safe to buy online?
Yes, the company offers their products both online and through retail channels.
What is their license?
Their license is to sell food items.
Who are their competitors?
Ruth’s Chris Steak House, Dairy Queen, El Pollo Loco, Oberto’s Sandwich Shop, Frozen Pizzeria & Gourmet Pizza Company, Auntie Anne’s Pretzels, Mojo Fresh Foods.
Is Frozen Farmer able to ship internationally?
Yes, they can ship internationally if they have a valid license to do so.
What is the net worth of Katey Evans?
The net worth of Katey Evans is estimated at $ 200 million.