Crumbl Cookies opens in Ankeny with up to two-hour waits for over-the-top cookies

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The line at Crumbl Cookies snaked out the door on Saturday, one day after the shop out of Utah opened its first location in central Iowa.

Customers inside waited for their orders to be filled, and by 11:04 a.m., many had to bide their time for two hours to take home flavors like milk chocolate chip, Rolos atop oatmeal, cinnamon fry bread, and chocolate cake from the 1,698-square-foot space at 802 S.E. Oralabor Road in Ankeny.

Iced sugar and raspberry lemonade were sold out, and by 2 p.m., the line outside the door was even longer, although wait times fell to 90 minutes.

Owners Rhett Andersen and Bart Coon said they were thrilled with the response. Coon handled orders and directed shoppers to an iPad to pick their cookies and Andersen helped others find their completed boxes, slim pink versions of four adorned with a cartoonish chef or 12 packs with whimsical riffs on cookies decorating the tops.

The cookies generally take about four minutes from order to box. But the sheer volume of customers bogged that system down on Friday and Saturday.

More:Decadent Crumbl Cookies to open its first central Iowa shop in Ankeny in January

On Friday when the cookie store opened, Andersen said the line started at 7:45 a.m. ahead of the 8 a.m. opening.

“It’s crazy and awesome!” he said.

A line of customers awaits ordering cookies at the new Crumbl Cookies in Ankeny. At times, customers had to wait up to two hours to receive their orders on Saturday, Jan. 29.

Are Crumbl Cookies worth the wait?

Crumbl Cookies are about the size of a human palm, with a good chew. Crumbl makes each 5.5-ounce cookie with familiar ingredients such as sugar, flour, butter and eggs.

Customers can watch the entire process from mixing ingredients, forming and weighing cookies, baking, decorating and finally the pink box reveal when cookies are ready. Once the cookies are baked in the exhibition kitchen, they’re considered out of code after two hours and donated to charity to keep inventory fresh.

“It’s the same everywhere in the company,” Coon told the Des Moines Register in December. “Everybody gets the same experience, whether it’s in Des Moines or Boise.”

More:When do Girl Scout cookies go on sale in central Iowa? What to know about 2022 season

And while the cookies, which start at $4 each, are pricey, one cookie is more than enough for most to eat at a time. Crumbl even sells a cookie cutter for $5 that slices the dessert into four equal parts.

What are this week’s flavors?

This week’s flavors include banana cream pie with banana pudding inside a buttery pie crust and a vanilla wafer on top; chocolate featuring Oreos with a cream cheese frosting and Oreo crumbs on top; peanut butter; ruby chocolate chip with white and ruby chocolate chips and an almond-flavored cookie; and standards such as milk chocolate chip and classic pink sugar with almond-flavored frosting.

Every week, Crumbl swaps out its flavors from a rotation of about 170 recipes, teased in a new sizzle reel on the Crumbl Cookies website.

Crumbl Cookies also offers half-pints of ice cream in cookie dough crunch, peanut butter brittle, raspberry cheesecake, snickerdoodle and vanilla bean.

Central Iowa slated to get more locations

Andersen and Coon always planned to open three locations in central Iowa. Coon said he’s close to signing leases for two additional locations in Ames and West Des Moines.

Crumbl Cookies opened its first outpost in Iowa in November in Cedar Rapids.

What are Crumbl Cookies’ hours?

The Ankeny location at 802 S.E. Oralabor Road is open Monday through Thursday from 8 a.m. to 10 p.m. and on Friday and Saturday from 8 a.m. to midnight. To order in advance, download the app on Apple at or Google Play at

Susan Stapleton is the entertainment editor at The Des Moines Register. Follow her on Facebook, Twitter or drop her a line at [email protected]

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